Every time I read an online review for a personal tech product I just cringe, and I must say I am skeptical regardless of who is reviewing or what they’ve said. Indeed, I’m sure you’ve heard by now that there are algorithms which can predict which product reviews are false, and which are legitimate. Unfortunately much of their strategies have been described in the personal tech news, things such as the real reviewer uses more of a personal voice rather than second or third person. Of course, those who are writing fake reviews are now adjusting them to look more like real reviews.
This reminds me much of a cat and mouse game, good guys and bad guys, and the way in which militaries of the world try to one up their enemies with the greatest technologies of the time. Still, that’s not the only problem, another one has to do with integrity level of the reviewer. How can you trust someone who is reviewing a product who lacks ethics and integrity?